Case Study: Tradeglaze Goes From Strength to Strength With Liniar
NEWS RELEASE: Well-known for commitment to customer satisfaction since its inception in the mid-1990s, Tradeglaze and the company’s subsidiaries Jackson Windows and Supreme Windows have become the go-to window suppliers for many customers in the Lincolnshire area for retail, trade and commercial projects alike.
Established initially as an installer in 1995, Tradeglaze has come a long way in the last three decades. Starting as a team of three, the business grew quickly and within a couple of years Tradeglaze opened its own manufacturing factory. By the mid 2000s Tradeglaze outgrew its premises and in 2009 the company opened a new state-of-the art 12000 sq ft factory at its current location in Lincoln. Today, Tradeglaze employs over 70 staff including their own remedial engineer team.
With an increased manufacturing capability and an expanding order book, quickly after their relocation to their new facility Tradeglaze needed to modernise its supply chain in order to provide the consistent and reliable five-star customer service the company has always been known.
A Time For Change
“We researched the systems companies available to us; we agreed we needed a supplier that could provide a stable supply of profile – and more importantly, which offered the same level of customer service that we provide to our customers,” explains Jeremy Wetherall, Managing Director of Tradeglaze.
“We wanted to work with a company whose values would align with ours. Innovation, investment in the future and exceptional customer service is what we strive for. With the most technologically advanced window system designs on the market and a well-eared reputation for innovation, Liniar were the right choice for us.”
“Nearly 12 years into our relationship with Liniar, our opinion of its service and products hasn’t changed. It’s easy to see the amount of work that Liniar puts into creating its first-class systems. From our point of view, we can stand behind these products, confident in the knowledge that we are selling the best window systems on the market.”
Covid, Challenges and Customer Support
“The COVID-19 pandemic has brought unprecedented changes in trade and consumer buying behaviours. Our retail customers now choose to research online and discuss the benefits of our products through virtual consultations.” explained Katerina Pickup, Marketing Manager at Tradeglaze.
“Our online presence has undergone a remarkable transformation in recent months. We launched a new website for our retail brand Jackson Windows and introduced a new product brochure available online, to help our customers get our product information faster and in a way that works for them. We now routinely use online video conferencing to advise our customers on their choices with us, to help them on their home improvement journey.”
Jeremy Wetherall said: “We have transformed our sales approach completely and have further increased our emphasis on customer support. Providing exceptional quality products and service to our customers has never been as important as in the recent months. We are receiving glowing reviews for both our retail and trade businesses every week so we know that our business model is working well. We are very excited for the months ahead as we continue innovating our companies.”
With an increased manufacturing capability and an expanding order book, quickly after their relocation to their new facility Tradeglaze needed to modernise its supply chain in order to provide the consistent and reliable five-star customer service the company has always been known.
A Time For Change
“We researched the systems companies available to us; we agreed we needed a supplier that could provide a stable supply of profile – and more importantly, which offered the same level of customer service that we provide to our customers,” explains Jeremy Wetherall, Managing Director of Tradeglaze.
“We wanted to work with a company whose values would align with ours. Innovation, investment in the future and exceptional customer service is what we strive for. With the most technologically advanced window system designs on the market and a well-eared reputation for innovation, Liniar were the right choice for us.”
“Nearly 12 years into our relationship with Liniar, our opinion of its service and products hasn’t changed. It’s easy to see the amount of work that Liniar puts into creating its first-class systems. From our point of view, we can stand behind these products, confident in the knowledge that we are selling the best window systems on the market.”
Covid, Challenges and Customer Support
“The COVID-19 pandemic has brought unprecedented changes in trade and consumer buying behaviours. Our retail customers now choose to research online and discuss the benefits of our products through virtual consultations.” explained Katerina Pickup, Marketing Manager at Tradeglaze.
“Our online presence has undergone a remarkable transformation in recent months. We launched a new website for our retail brand Jackson Windows and introduced a new product brochure available online, to help our customers get our product information faster and in a way that works for them. We now routinely use online video conferencing to advise our customers on their choices with us, to help them on their home improvement journey.”
Jeremy Wetherall said: “We have transformed our sales approach completely and have further increased our emphasis on customer support. Providing exceptional quality products and service to our customers has never been as important as in the recent months. We are receiving glowing reviews for both our retail and trade businesses every week so we know that our business model is working well. We are very excited for the months ahead as we continue innovating our companies.”
With an increased manufacturing capability and an expanding order book, quickly after their relocation to their new facility Tradeglaze needed to modernise its supply chain in order to provide the consistent and reliable five-star customer service the company has always been known.
A Time For Change
“We researched the systems companies available to us; we agreed we needed a supplier that could provide a stable supply of profile – and more importantly, which offered the same level of customer service that we provide to our customers,” explains Jeremy Wetherall, Managing Director of Tradeglaze.
“We wanted to work with a company whose values would align with ours. Innovation, investment in the future and exceptional customer service is what we strive for. With the most technologically advanced window system designs on the market and a well-eared reputation for innovation, Liniar were the right choice for us.”
“Nearly 12 years into our relationship with Liniar, our opinion of its service and products hasn’t changed. It’s easy to see the amount of work that Liniar puts into creating its first-class systems. From our point of view, we can stand behind these products, confident in the knowledge that we are selling the best window systems on the market.”
Covid, Challenges and Customer Support
“The COVID-19 pandemic has brought unprecedented changes in trade and consumer buying behaviours. Our retail customers now choose to research online and discuss the benefits of our products through virtual consultations.” explained Katerina Pickup, Marketing Manager at Tradeglaze.
“Our online presence has undergone a remarkable transformation in recent months. We launched a new website for our retail brand Jackson Windows and introduced a new product brochure available online, to help our customers get our product information faster and in a way that works for them. We now routinely use online video conferencing to advise our customers on their choices with us, to help them on their home improvement journey.”
Jeremy Wetherall said: “We have transformed our sales approach completely and have further increased our emphasis on customer support. Providing exceptional quality products and service to our customers has never been as important as in the recent months. We are receiving glowing reviews for both our retail and trade businesses every week so we know that our business model is working well. We are very excited for the months ahead as we continue innovating our companies.”
